Semiotic Analysis on Morris Lifestyle Advertisement

نویسندگان

چکیده

This research aimed to analyse about the signs contained in marketing advertisements of Morris Lifestyle, as well meaning sign through symbolic relation between signifier and signified. applied a qualitative descriptive method with data source is Lifestyle advertisement video, used this study are text, images sound. The findings consist found advertisements. There thirteen advertisement, for example; Creative, Woman expression, Stylish, Adventure, Manly, Metropolis, Big, Freedom, Long Lasting, Independent, I Want More, Vintage, Approved 100% Kamu Ganteng. expected be useful resource other development semiotic studies towards commercial work.

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ژورنال

عنوان ژورنال: RADIANT

سال: 2022

ISSN: ['2723-4614']

DOI: https://doi.org/10.52187/rdt.v3i1.101